Lori Rasmussen is a longtime automotive fleet executive whose career has been defined by operational leadership, industry service, and a sustained focus on helping fleet organizations manage vehicle movement more effectively. She has served as president and CEO of PARS since 2006 after joining the company in 2004, where she initially oversaw day-to-day operations and helped develop direct sales and operating strategies. Her tenure at PARS spans a period of significant growth and evolution for the company. In her current role, she has overseen the acquisition of PARS by RPM, a leader in transport logistics. She leads all major functions of the business. Lori has been deeply involved in shaping the broader fleet profession, too, serving AFLA in several positions before becoming AFLA president in 2011. Finally, she is a co-founder and active member of Women in Fleet Management.