James McKinley is VP of Operations at City Rent A Truck (CRAT) and City Truck Equipment (CTE), two Kansas City-based commercial fleet rental and upfitting companies operating under a shared holding structure. With oversight spanning fleet strategy, operations, and technology, James brings a uniquely integrated perspective to commercial fleet management.

James has driven meaningful improvements in fleet utilization, asset lifecycle management, and remarketing strategy. His approach centers on extracting maximum value from every vehicle in the portfolio, from acquisition through disposition, with a disciplined focus on total cost of ownership and return on invested capital.

James is also a leading advocate for technology-driven fleet operations. He has championed the adoption of tools that improve data visibility, streamline workflows, and enable faster, more informed decision-making across his organizations. From ERP integration to custom automation tooling, he consistently looks for ways to modernize how fleet is managed at scale.

Beyond operations, James invests heavily in building capable, accountable teams. He believes that strong leadership at every level is what separates good fleet programs from great ones.