Schedule Sponsor

Location: Huntington Convention Center, Room 202, Level 2

Join Colin Sutherland and Chris Brown as they introduce the launch of the NAFA-affiliated Fleet Remarketing Association—marking a major step forward for the industry and setting the tone for the next chapter of the Conference of Automotive Remarketing, “Where Smart Fleet Data Meets Higher Vehicle Value.” Learn how this new association will unite fleets, FMCs, dealers, and technology partners in more meaningful, ongoing conversations around vehicle value, timing, and transparency — and how CAR will serve as the central gathering place to bring those discussions to life.

Speakers: Colin Sutherland, Bobit Business Media and Chris Brown, Automotive Fleet

Location: Huntington Convention Center, Room 202, Level 2

In the CAR2026 keynote, S&P Global Mobility will reveal never-before-released data that shows exactly how fleet vehicles move through the secondary market — where they go, who buys them, and how those paths directly impact remarketing performance and residual outcomes. This keynote will deliver an exclusive look into secondary market vehicle flows, uncovering patterns that have historically been invisible to fleet managers and FMCs. Attendees will gain data-backed insight into emerging trends in new and used fleet registrations, the makes and models most frequently re-entering fleet service, and the vehicle types and upfit configurations commanding sustained demand in today’s market. By connecting buyer profiles, purchasing behavior, and downstream vehicle movement, S&P Global Mobility will demonstrate how fleet organizations can better align remarketing strategies with market demand. The session will conclude with a preview of S&P Global Mobility’s new secondary market dataset, including how it is built, why it is unique, and how it can be applied immediately to optimize remarketing timing, channels, and value realization.

Speakers: Mark Hazel, S&P Global Mobility and Chris Brown, Automotive Fleet

Location: Huntington Convention Center, Room 202, Level 2

Moving further into 2026, rising costs and tighter margins are forcing a hard look at how vehicles are bought, managed, and sold. This session explores why VIN-only disposal no longer reflects the true value of today’s work trucks — and how detailed spec and upfit data can significantly improve remarketing results.

Work Truck Solutions will show how sharing structured vehicle specifications across fleet managers, upfitters, dealers, and remarketers helps trucks sell faster, attract the right buyers, and command higher prices. Using current market data, the session outlines what’s working — and what isn’t — in today’s fleet remarketing environment.

Attendees will gain a clear, data-backed path forward for turning work trucks into liquid, high-performing assets, with practical insight into reducing friction, shortening days-to-turn, and protecting residual value in an increasingly selective market.

Moderator: Kathryn Schifferle, Work Truck Solutions

Panelists: Amy Hudson, Mike Albert Fleet Solutions; Carloyn Edwards, SAFO US; Diana Holland, Cavis and Lori Rasmussen, PARS

Location: Huntington Convention Center, Room 202, Level 2

Most remarketing valuations rely on indirect measures such as mileage, age, and point-in-time visual inspections rather than direct measures of how vehicles perform and degrade over time. These indirect measures simplify decision-making, but they can also mask meaningful differences in the underlying condition of specific vehicles.  

This session draws on a comparative study in which the same vehicles were evaluated using both traditional condition assessments and vehicle-sourced health data collected over time. Comparing the results highlights where current valuation assumptions hold and where they begin to diverge. 

Attendees will gain a clearer understanding of how condition measurement shapes perceived value today and how using data sourced from vehicles themselves could influence defleet timing, readiness decisions, and remarketing outcomes across buyers and channels over time.

Speaker: Arun Rajagopalan, Motorq

Location: Huntington Convention Center, Room 202, Level 2

For decades, fleet remarketing has relied on standard reconditioning thresholds, traditional auction lanes, certification programs, and assumptions about what “protects value.” But the market has evolved rapidly, and not all legacy practices still deliver ROI. This session examines the real forces driving resale values today — where value is created or lost across the vehicle lifecycle — and how fleets can adapt for 2026 and beyond. Panel experts will address:

• Which pre-sale actions (reconditioning, certification, lane placement) still generate measurable ROI, and which have become outdated habits
• How channel strategy, speed-to-market, buyer access, and logistics synchronization are reshaping value outcomes
• The unique dynamics of EV remarketing: how legacy value drivers interact with secondary market realities for EVs, including battery health, specialized channels, and the incoming surge of off-lease inventory
• The role of integrated data and end-to-end services in accelerating decisions and minimizing downtime-related value loss
• How fleets and remarketers can pressure-test strategies together in this new environment.

Speakers: Jimmy Douglas, Plug; Lawrence Knapp, Wheels; Pierre Pons, TPC Management; and Nathan Cummings, Anew Solutions, Chad Bailey, Akron Auto Auction & Value Auto Auction

Location: Huntington Convention Center, Room 202, Level 2

Location: Huntington Convention Center, Room 202, Level 2

Roundtable Topics Include:

• How to Incorporate AI into Remarketing and Fleet Strategy, Facilitator: James McKinley, City Rent A Truck

• Wall Street Update on the Key Players in Remarketing, Facilitator: John Healy, North Coast Research

• Upfit Retention vs. Removal: What Actually Maximizes Value at Resale, Facilitator: Nathan Cummings, Anew Solutions

• Is It Time for a “Fleet Carfax?”, Facilitator: Colin Sutherland, Bobit Business Media

• How does an FMC establish FMV (fair market value), Facilitator: Matthew Gast, Mike Albert Fleet Solutions

Location: Huntington Convention Center, Room 202, Level 2

Join industry leaders for the inaugural session of the Fleet Remarketing Industry Council (FRIC) and the formal introduction of the Fleet Remarketing Association (FRA) — a new non-profit organization dedicated to advancing the remarketing phase of the vehicle lifecycle.

As vehicles become increasingly software-defined and data-rich, remarketing is emerging as a critical — yet underdeveloped — opportunity to preserve asset value, ensure data continuity, and improve the secondary ownership experience. This session will outline the vision, mission, and strategic priorities of the FRA, including its focus on residual value optimization, data governance and digital chain of custody, upfit value preservation, and strengthening the downstream ownership ecosystem.

Speaker: Colin Sutherland, Bobit Business Media

Location: Huntington Convention Center, Room 202, Level 2

Seats are limited.