March 28-30, 2023 | Caesars Palace Las Vegas


Steve Greenfield

Steve Greenfield

CEO and Founder | Automotive Ventures, LLC

Steve Greenfield has over 20 years of experience in the automotive technology space. He started his career in 1999 selling software to car dealers, and has overseen more than $1 billion in automotive technology acquisitions. Steve is CEO and Founder of Automotive Ventures, LLC, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies, helps PE firms conduct due diligence on automotive technology acquisitions, advises technology CEOs on strategy, and helps represent sellers at time of sale.

Steve served as TrueCar’s Senior Vice President of Strategy and Business Development, and’s Vice President of Product Management and Business Development, overseeing the acquisitions of vAuto, Kelley Blue Book, HomeNet Automotive, VinSolutions and DealerScience. Earlier in his career, Steve served as Manheim’s Director of International Development, overseeing Manheim’s overseas investments, including establishing new joint ventures in Dubai, Istanbul and Beijing.


Session Archive

IARA General Session: The Future of Automotive Remarketing

March 23, 2022
10:30 AM - 11:15 AM (PT)

Steve Greenfield from Automotive Ventures will overview the big themes that are impacting the remarketing world, implications on the industry, and make some bold predictions about what the future may hold. Open to all CAR attendees. More Info

Published Work