March 28-30, 2023 | Caesars Palace Las Vegas


Michele Pierog

Michele Pierog

Speaker | Privacy4Cars

Michele is an experienced Automotive Industry Executive with over 20 years of knowledge specializing in the future of Mobility, Remarketing and Privacy. Michele provides vision, expansion, and strategic direction to companies on the forefront of automotive. Her extensive and diverse relationships have unearthed and created business cases in several verticals in the auto industry and identified growth opportunities to support systematic and logical scalability.

In her previous roles, Michele joined the team at IAA, one of the largest global Total Loss Auctions, in 2018 and contributed to their growth into the commercial space. Michele was instrumental in IAA’s trajectory making introductions and building relationships in the Commercial, Charity, VPS and Government vertical as well as bringing ideas to the table and championing IAA’s innovations and technologic advances.

Earlier in her career, Michele registering dealers to purchase vehicles at the local independent auto auction. It was in this role that Michele realized her love and talent of wholesale automotive, and she quickly moved up the ladder to direct a team that grew the business both physically and financially over the next 17 years. Michele served at the Director of Sales and Marketing and then the Director of National Sales where she increased revenue through relationships with Fleet Management Companies and Finance Companies nationwide.

In Michele’s spare time, she is very active with many charities and associations. Michele sits on several committees for the International Automotive Remarking Alliance (IARA) and has been Co-Chair for their Certified Automotive Remarketing program for five years. Additionally, she is a licensed Realtor with Berkshire Hathaway where she sells and invests in property. Michele can sometimes be caught hiking, skiing and adventuring through life with her husband and four sons and hosting many gatherings to share her love of cooking and her sons’ love of eating.

Session Archive

Vehicle Data Security: Managing All That Info

March 24, 2022
3:15 PM - 4:15 PM (PT)

How to protect transactional and client data as auctions become more digital and data drives disclosures and information. Who owns the data? What about liability? A look at how consignors and auctions should be properly managing and protecting growing fields of data. More Info

Published Work