4:30 PM - 5:15 PM || -
One of the big keys to success in any B2B or B2C marketplace is attracting and activating the right buyers at the right time. In other words, how well does marketing connect buyers to sellers. We’re excited to bring you a dashing duo, Copart CMO Scott Booker and senior director of sales, Yoker Vidal, to discuss important and effective marketing strategies to attract and keep buyers interested in your brand and products. From targeted performance marketing to creating world class technology to address specific audience needs, get ready for an enlightening conversation about fascinating and relevant topics regarding digital marketing in an auction marketplace.