March 23 - 24, 2022 (Association Meetings Begin Tuesday, March 22) || Caesars Palace Las Vegas


James Crocker

James Crocker

Director of Operations | Merchants Fleet Management

James serves as Director of Operations at Merchants Fleet. He first joined Merchants in December 2009 as Fleet Service Manager. Today he is responsible for the strategic vision and direction for all operational divisions of Merchants Fleet, which include the remarketing, transportation/logistics, and payoffs departments. He manages multi-channel operations, tracks and monitors all new and used vehicle inventories, and works with major auto manufacturers and key vendors to establish and develop strong partnerships and relations. In addition to his time at Merchants, James brings over 15 years of prior experience in the automotive industry within the realm of operations. James currently resides in Massachusetts. He currently sits on the advisory boards of the three largest remarketing companies in the U.S.  

Published Work