March 29-30, 2023 (Association Meetings Begin Tuesday, March 28) || Caesars Palace Las Vegas


Shelly Frank

Shelly Frank

National Accounts Director | Dealers Auto Auction of the Rockies & Southwest

Shelly has been employed in the Auction business for over 14 years, working in various executive levels in both marketing and operations.  Prior to that, she has served in various management capacities on the lending side of the business, serving as Repossession and Remarketing AVP at Fireside Bank, and as Branch Manager/VP at WFS Financial.   Working on both sides of the business, Shelly has gained a unique understanding of the operational needs of an auction from the lender’s as well as auction’s perspective.   Shelly’s current position of National Accounts Director for Dealers Auto Auction of the Rockies and Southwest allows for her to build relationships with various Credit Unions and Financial companies across the United States.  Her unique understanding of all facets of the industry have proven valuable to the auctions she represents as well as the clients she serves.  Shelly also spends her time with trade organizations, serving on the Board for the CCUCC Sacramento Chapter as well as being on the Compliance Team for the IARA.  Her Auction expertise assists various lenders with gaining an understanding of the auction processes as well as offering a secure, professional and trustworthy platform with which to sell vehicles in the most efficient and mutually profitable manner possible

Upcoming and recent sessions

An Independent Auction View with Auction Edge

March 24, 2022
10:45 AM - 11:45 AM (PT)

Learn the perspectives from independent auctions around consignment mix, physical vs digital auctions, and how they are looking to the future. More Info

Published Work