March 29-30, 2023 (Association Meetings Begin Tuesday, March 28) || Caesars Palace Las Vegas


Darrin Aiken

Darrin Aiken

Assistant Vice President of Vehicle Remarketing | Wheels Inc.

Native Illinois resident residing in Grayslake, IL, in 1985 Darrin received a BS degree in Economics from Illinois State University.  After graduating he worked for a large multi-line dealership in both fleet sales and retail sales for two years, until he transferred into their leasing division where he focused on new vehicle leases, along with leasing to smaller commercial fleets.  


In 1989 Darrin shifted his career and began working for Wheels Inc., a global fleet management company based in Des Plaines, Illinois with over 300,000 vehicles under management.  His career started in the Vehicle Remarketing Department as a Regional Sales Manager where his primary responsibilities revolved around all aspects of remarketing off lease vehicles.


Darrin was promoted to his current position of Assistant Vice President of Vehicle Remarketing with responsibility for all vehicle sales including sales to drivers and employees where he helped develop the WheelsDirect Program of selling vehicles. This program sells vehicles to drivers and employees through Wheels propriety system which is integrated with the new vehicle ordering process, this ensures a fair and equitable way to sell off leased vehicles and assists in the control over the process of selling vehicles to drivers and employees.


Darrin is a Member of the International Automotive Remarketing Alliance, the Used Truck Association and participates on both the Manheim Client Advisory Board, and the ADESA Advisory Board.  Darrin was also responsible for teaching remarketing strategies for selling vehicles for the NAFA Fleet Management classes from 1997 to 1999 and has also presented on many Remarketing panels at conventions in his 30 year career at Wheels.

Upcoming and recent sessions

IARA General Session: Consignors Coping with Change Beyond the Pandemic

March 23, 2022
11:15 AM - 12:00 PM (PT)

This session is sure to provide great ideas and insight as you hear from consignors in multiple segments of the automotive industry about how they are coping with day-to-day changes throughout their business. More Info

Published Work