March 29-30, 2023 (Association Meetings Begin Tuesday, March 28) || Caesars Palace Las Vegas


Peter Lavallee

Peter Lavallee

Senior Director – OVE | COX Digital Marketplace

Peter Lavallee serves as Senior Director for Online Vehicle Exchange (OVE), a Cox Automotive brand that services the independent auction community. OVE is the industry’s largest digital wholesale marketplace and leading provider of digital buyers for independent auction clients throughout the U.S.  

A strong, versatile, values-based leader, Peter has been instrumental in coordinating and driving the company’s digital strategy over the past nine years, working closely with Cox Automotive and their Digital Solutions leadership team. His role includes executing strategic initiatives to increase the company’s growth and profitability and strengthen its reputation as a trusted independent auction partner. Previously, he served as a vice president for NextGear Capital, where he drove corporate strategic planning and business portfolio management with independent auctions. 

His career also includes roles in sales and marketing with Automotive Finance Corporation (AFC), a floorplan company in Carmel, Indiana, and Chemical Bank, a full-service asset-based lender in New York. 

Peter holds a Bachelor of Science in marketing and finance from Central Connecticut State University where he played collegiate football. He is active in Boston’s North Shore community and focuses his efforts on Junior Golf Programs for inner-city kids. 

Published Work