March 29-30, 2023 (Association Meetings Begin Tuesday, March 28) || Caesars Palace Las Vegas


Dan Diedrich

Dan Diedrich

CEO | Auction Edge

Dan Diedrich is the CEO of Auction Edge, the leading technology provider to Independent Auto Auctions. Beginning his auction career in 1998, Dan has played many roles in the remarketing business, from Sales Manager, to Fleet Lease Manager. As a co-founder of AutoLookout, a technology provider acquired by Auction Edge in 2012, Dan has helped the remarketing industry evolve through technology for over 20 years.

Upcoming and recent sessions

An Independent Auction View with Auction Edge

March 24, 2022
10:45 AM - 11:45 AM (PT)

Learn the perspectives from independent auctions around consignment mix, physical vs digital auctions, and how they are looking to the future. More Info

Session Archive

From Pandemic to Prosperity and Beyond

October 12, 2020
1:20 PM - 2:05 PM (PT)

Strategies and tactics that industry leaders are deploying to help their customers prosper through the pandemic and beyond. More Info

Gaining Ground Against the Odds

June 17, 2021
2:00 PM - 2:45 PM (PT)

Join us for this discussion about how auctions managed their businesses and expanded throughout 2020 and beyond. More Info

Published Work