March 23 - 24, 2022 (Association Meetings Begin Tuesday, March 22) || Caesars Palace Las Vegas

Speaker

Lisa Franz

Lisa Franz

General Manager | Big Valley Auto Auction

After 30 years in the hospitality industry, Lisa and her family took on a new adventure and opened Big Valley Auto Auction in 2008.  Despite the timing and relative inexperience, Lisa and her family applied the same attitude of service and customer appreciation that they had always used in their restaurants, to their newest endeavor. Always eager to learn, Lisa embraced the knowledge of those in the industry such as TPC Management, Auction Academy and the countless auction friends that she has made over the years.  "This is by far the most incredible adventure of my life, I can't imagine not being in this industry. It is such an exciting time of innovation and progress and I am so happy to be a part of it!"

Published Work