Help Us Help You!
We have compiled FREE resources to make sure your exhibit is a success. If you don’t find what you need here or in the Exhibitor Service Kit, please call (800) 576-8788 - we are happy to help!
White Papers
Hitting the Mark: Setting Effectual Goals and Objectives
"One of the most difficult challenges confronted by many companies, both large and small, is developing business objectives and measuring the impact of the trade show against those objectives. For companies that frequently make transactions on the show floor, gauging the success of those objectives can become fairly easy and straight forward. However, for those companies that market products with sales cycles ranging from six to 12 months or longer, measuring against those objectives can become much more daunting..."
Pre-Show Tactics that Support Trade Show Goals
"Now it’s time to build a pre-show marketing strategy that will allow you to not only identify and segment your target market effectively but drive the right people to your exhibit. After all, we want to try to minimize the amount of money spent on people that will most likely never spend money with us. So let’s build a plan that will be very targeted and measurable."
Marketing Ideas
Getting the word out before the show will increase your booth traffic and increase your exposure. Increase your booth traffic and sales with these pre-show programs and ideas.
EPromo
Purchase use of the attendee list to send targeted emails with an epromo. Contact Eric Bearly, eric.bearly@bobit.com for more information or call 310-533-2579.
Downloadable Web Banners
It’s really simple, just add one of our easy-to-use banners to your Web site, e-newsletters, e-promotions, Blogs, and social media pages, and not only will we reciprocate by posting your logo and link on our “Friends” page, but the website with the most click-throughs to our site will win! Exhibiting companies can win a free 10x10 for 2013 or non-exhibiting supporters a free conference pass!
Grab show images and banner ads and add them to your own site and marketing materials. Click to view, right-click to save. Be sure to link to www.carconference.com.